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The FutureBrand Index 2023

The 2023 FutureBrand Index reveals major shakeups in the perception of the world's leading companies.

This annual study ranks PwC’s Top 100 firms based on brand perception strength rather than financial metrics. Which companies are rising and falling in brand esteem this year? How are shifting global dynamics impacting brand perceptions?

Read the full FutureBrand Index 2023
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