Brembo
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Re-juvenating Brembo
Brembo is the global leading brand in the design, development and production of brake solutions. Since 1961, they have been a true example of Italian craftsmanship, creativity and innovation in the automotive industry thanks to their universally renowned products. In an increasingly complex and ever-changing market, Brembo needed to evolve from a product company to a solution provider. They wanted also to reaffirm their leading role and coolness with a new ownable identity that would help the brand engage with both current and new targets.
Energy is the beating heart of Brembo, the driving force that inspires and pushes the company constantly beyond its limits to actively contribute to the creation of a better world, this concept gave birth to the design of a circular wave in perpetual motion: the focal point of the new visual identity. Eventually, Brembo’s entire new brand universe grew organically thanks to the close collaboration between FutureBrand’s team and the clients. Brembo’s rebranding came to life in several touchpoints: from printed matters to digital spaces including the website and social media pages, up to the key visual for an exhibition.
"Brembo has the ability to transform kinetic energy into a source of inspiration that produces innovation and pushes the brand forward, always. A virtuous circle that we have helped to make tangible through the rebranding process."
Stefano Rivolta, Creative Director
