Future brands create a measurable competitive advantage.
Find out more about our global research into the drivers of organisational and country brand perception strength and our future-focused sector reports.
FutureBrand Index 2023
The results of the 2023 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal that amid the many challenges posed by inflation, geopolitics and war, climate change and technological advancement, the winning brands will be those which can avoid being sucked into the ‘purpose void’ exposed by governments, media and corporations which have failed to practise what they preach.Read the full FutureBrand Index 2023
Previous FutureBrand Index reports
FutureBrand Index 2022
How the Top 100 global companies rank by perception strength in 2022.
FutureBrand Index 2021
How the Top 100 global companies rank by perception strength in 2021.
FutureBrand Country Brand Index 2020
How the Top 100 global countries rank by perception strength in 2020.
The FutureBrand Index 2022
The results of the 2022 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal extensive changes in the perception of global companies almost three years after the pandemic.Read more
The FutureBrand Super-Sustainability Report
A Super-Sustainable business:
“Goes beyond climate, to create, support and exhibit the behaviours and practices on which human well-being can be maintained and extended.”
In a world transformed by the shocks of 2020, our renewed sense of human fragility means companies seeking to stay relevant and succeed in the future must rethink and enlarge their approaches to sustainability, now.
The FutureBrand Country Index 2020
The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to brand perception strength.Read more