Thought Leadership

Future brands create a measurable competitive advantage.

In an increasingly uncertain world, the conditions for brand success are continually shifting. We help our clients to anticipate economic, social and technological shifts through proprietary global research and insight, creating an evidence-based approach to change that improves their potential for future growth.

Find out more about our global research into the drivers of organisational and country brand perception strength and our future-focused sector reports.

FutureBrand Index 2023

The results of the 2023 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal that amid the many challenges posed by inflation, geopolitics and war, climate change and technological advancement, the winning brands will be those which can avoid being sucked into the ‘purpose void’ exposed by governments, media and corporations which have failed to practise what they preach.

Read the full FutureBrand Index 2023

Previous FutureBrand Index reports

FutureBrand Index 2022

How the Top 100 global companies rank by perception strength in 2022.

FutureBrand Index 2021

How the Top 100 global companies rank by perception strength in 2021.

FutureBrand Country Brand Index 2020

How the Top 100 global countries rank by perception strength in 2020.

The FutureBrand Index 2022

The results of the 2022 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal extensive changes in the perception of global companies almost three years after the pandemic.

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The FutureBrand Super-Sustainability Report

A Super-Sustainable business:

“Goes beyond climate, to create, support and exhibit the behaviours and practices on which human well-being can be maintained and extended.”

In a world transformed by the shocks of 2020, our renewed sense of human fragility means companies seeking to stay relevant and succeed in the future must rethink and enlarge their approaches to sustainability, now.

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The FutureBrand Country Index 2020

The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to brand perception strength.

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