The FutureBrand Index 2022
The results of the 2022 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal extensive changes in the perception of global companies almost three years after the pandemic. B2B companies – particularly those in Asia that focused on innovation around green energy and sustainable business models – saw their rankings move up. This reflects the fact that climate change is now seen as the fastest growing threat to business success.
Other top insights
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ESG now part of public consciousness: This year’s FutureBrand Index reveals how savvy the public is becoming around corporate pledges to ESG and that companies must prioritise these commitments.1
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Consumer-facing isn’t king: Following in the overarching trend of last year’s FutureBrand Index, this year’s Top Five is dominated largely by ‘behind-the-scenes’ infrastructure companies.2
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Purpose in practice: Now, more than ever, our professional respondents are saying that it’s not enough for a company to say it has a meaningful purpose and will take action – it must be seen to fulfil its promises, to be fair and honest, to support the community, and to actively contribute to society.3
The Top 100
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1
NextEra Energy↑12 USA
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2
Reliance Industries- India
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3
CATL↓22 China
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4
Tata Consultancy Services↑6 India
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5
Meta Inc.- USA
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6
NVIDIA↑75 USA
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7
Apple↓1 USA
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8
Abbvie↑13 USA
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9
TSMC↓2 Taiwan
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10
ASML- Netherlands
To see the full 100, download the FutureBrand Index 2022
Sectors at a Glance
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
Most companies in this sector provide wants and needs on an everyday basis, with pleasure standing out on the experience side. The headline this year is CATL; the Chinese battery manufacturer and tech business has gone straight into the Top 100 at number three.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
We’ve also seen some interesting shifts across the likes of Netflix, Walmart and McDonald’s as the world readjusts to a new normal post-pandemic. In total, the consumer discretionary sector has 16 brands in the Top 100, with pleasure standing out on the experience attribute side.
FutureBrand Index 2023
Previous FutureBrand Index reports
FutureBrand Index 2021
How the Top 100 Global Companies rank by perception strength, and what this means for your organisation.FutureBrand Index 2021
Super-Sustainability Report
Super-Sustainability ReportSuper-Sustainability Report
Country Index 2020
Country Index 2020