Vocus

Vocus is an international technology business with services spanning Australia, New Zealand and Asia Pacific. As one of Australia’s fastest-growing companies, their owned and operated fibre network is purpose-built and constantly evolving to meet the future needs of communities, businesses and governments. Following an ambitious strategy to double the Vocus business by 2023, there was a critical need to reset and recharge the brand, ready for transformation. Operating amidst ever-shifting technology, customer and competitor dynamics, Vocus needed a brand that would enable them to stand for something meaningful in their market. To signal their commitment to making things better, simpler and easier for customers, and to leverage a DNA that means they continually challenge, disrupt, see and do things differently.

As we examined the business further, we revealed their unique proposition hinged upon the notion of simplicity. In an industry where complexity surrounds, we developed the brand idea ‘Brilliant Simplicity’. A perfect reflection of their pioneering people, a world-class network, a customer experience defined by control and ease, and a business with clarity at its core. The refined logo communicates Vocus’ journey from a voice business to a fibre specialist, with the letter ‘O’ representing a cross-section of a typical fibre optic cable. The same cables gave inspiration to a vibrant colour palette with the flexibility to speak to Vocus’ diverse customers. Tying these elements together is a bespoke graphic device which gives life to the brilliance of Vocus’ world-class network and the simplicity of the experience it aims to deliver for customers.