Happy2O
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Transforming everyday hydration into a wellness experience for pets.
We created Happy2O to actively support pet health and well-being. The product does more than satisfy basic hydration needs: it delivers preventive benefits, addressing pet owners’ desire to care for their animals in the best possible way.
It was born from a deep consumer insight: pet owners project their own physical and mental wellness needs onto their animals, treating them increasingly as full-fledged family members.
Happy2O is the first product in its category on the Italian market, positioning itself as an innovation in the pet care landscape. It is built on the concept of More Than Water, a clear expression of the product’s added value: a functional water that fits naturally into pets’ daily wellness routines.
The name Happy2O, combines the idea of joy (“happy”) with the symbol for water (“H2O”) in a simple, playful, and memorable formula that immediately conveys the brand’s positive and health-focused identity. The visual identity reinforces this positioning: bright colors, a joyful visual language, and emotionally engaging packaging that makes the product’s benefits immediately clear.
