Mobvista
- View other case studies related to - Brand Strategy
- View other case studies related to - Brand & portfolio architecture
- View other case studies related to - Brand Design
- View other case studies related to - Visual & verbal identity
- View other case studies related to - Technology & Telecommunications
- View other case studies related to - China
Rebranding for Global Commercial Growth
Originally a mobile advertising platform, Mobvista evolved into a global technology platform specializing in big data, AI, and cloud computing. This expansion necessitated a brand overhaul to clearly define the group, establish a cohesive brand architecture, and maintain the individual identities of its sub-brands: Nativex, and GameAnalytics.
FutureBrand was entrusted to redefine the brand strategy, including Nativex, and create a unified visual identity system. The goal was to refresh the brand with a modern, national, and leading personality. The new visual identity features a moving dot between the "i and t", symbolizing Mobvista's focus on technology for human beings. This is combined with purple and green to form a unique color bar, representing a bridge connecting the West and East and the company's commitment to serving customers globally. The brand architecture was upgraded to establish the company as the master brand, with Nativex replacing the original business brand.
The new brand logo and visual system effectively highlight the company's core competitiveness and brand connotation.
“This visual design is in line with the company's brand philosophy, a great interpretation of our relentless exploration of technology and customer care values.”
Sam Yang, Executive Creative Director, China
