Misumi
- View other case studies related to - Visual Identity
- View other case studies related to - Brand Guidelines
- View other case studies related to - Logistics
- View other case studies related to - China
QCT Innovator
MISUMI is the world’s largest supplier of fixed and configurable components for the manufacturing industry. MISUMI provides more than 1 million different custom components for assembly automation. Its unique system enables the user to order our components without minimum order value or quantity and achieve a machined part in a matter of days.
Recognising the evolving needs of tomorrow’s customer journey, modular design and bold graphics create clear visual impact that help navigation of products and applications that derive from the core of Misumi Logistics. FutureBrand have created a fixed and flexible way to express the brand. Rather than just rely on the Misumi logo and symbol ( which is fixed) we have created a range of flexible visual identity assets that when used across different touchpoints can start to build a strong brand for Misumi Logistic Services.
“We have created a fixed and flexible way to express the brand. Rather than just rely on the Misumi logo.”
Sam Yang, Executive Creative Director, China
