Jackery
- View other case studies related to - Brand Strategy
- View other case studies related to - Brand Logo
- View other case studies related to - Visual Identity
- View other case studies related to - Brand Guidelines
- View other case studies related to - Energy
- View other case studies related to - China
Explore Further with Jackery Solar
Jackery is the world's leading brand of portable energy storage and light-charging outdoor power supply and occupies the No.1 position in global sales of outdoor power supply category all year round. FutureBrand deviates from tradition and focuses on new brand proposition- Explore further in sustainable way. The new brand identity aims to establish a brand image that is truly oriented towards the future and the users' lives.
The new logo design inherited the original visual assets of the logo. The circular structure of the logotype design reflects the spirit of humanity that accompanies the Jackery and its customers. This achieves not only the retention of past visual assets but also carries the brand forward to take on a new visual identity.
"We provide consumers with a simple and clear visual narrative that offers pleasant surprises in their brand experience."
Sam Yang, Executive Creative Director, China
