Healius

A new perspective on healthcare for all Australians

Primary Health Care was a diversified healthcare service provider founded in the 1980s to provide affordable and accessible healthcare to millions across Australia. Due to shifts in patient expectations as well as a greater choice due to the availability of information, the organisation made a commitment to a future of healthcare that is more collaborative, empathetic and connected. Primary Health Care needed a brand that would be a clear symbol of change, and lend trust and credibility to the positive transformation already happening across the organisation. The new brand needed to connect a wide range of medical disciplines and take into consideration the needs of skilled practitioners, healthcare professionals and of course patients.


We created a name that would be a catalyst for spreading this perspective of healthcare and built an all-embracing visual and verbal identity system that united all of Primary Health Care’s services. Healius communicates a spirit of togetherness and mutual dependence among the thousands of Healius people who support the millions of Australians as they live their lives. We conveyed this through a visual metaphor – ‘Life’s Journey’ – and a series of patterns that evoke electrocardiograms as well as the twists and turns that life can take, resolving itself in a simple but confident ‘H’ logo. Behind this is portrait photography to recognise to the people at Healius at the heart of the organisation and a colour palette that transcends corporate blues and provides a warmer, richer feel. The launch of the new brand helped reinvigorate the organisation, putting the patient experience front and centre and future-proofing it for years to come.

Healius Posters 2
Healius Cards 3
Healius books 4
Healius people Brochure 5
Healius phones 6
Healius Reception 7
Healius spf 8
Healius skin 9
Healius lilac 10

Want to know more?

Let’s talk

Follow us:

Tap the circle to enable Accessibility Mode

Accessibility mode:

Making a website accessible is crucial to provide equal access and equal opportunities to people with diverse abilities. In today's digital age, the web has become an essential resource in various aspects of life, such as education, employment, commerce, healthcare, and recreation. By designing and developing websites that are accessible to people with disabilities, we create a more inclusive online environment.

When activated, accessibility mode will enable certain features, including pausing auto-played video content, increasing contrast, and updating the site navigation bar for easier visibility.