CEO, FutureBrand AustraliaRich Curtis
To win Gold for Best Visual Identity by a Charity, NGO or Not-For-Profit with our work with Orygen is particularly satisfying – the support they offer in the youth mental health space is pioneering and, to say the least, needed more now than ever.
Gold for ‘Best Visual Identity' by a Charity, NGO or Not-For-Profit: Orygen had an imperative to reach more young people more effectively, which inspired them to transform youth mental health support by bringing together specialist and enhanced primary care systems into one seamless model. By transforming their brand via FutureBrand Australia, Orygen has driven increased brand awareness, clarity and impact, but also reinvigorated its employees and helped build a stronger culture of passionate and pioneering clinicians, researchers, educators and advocates.
Silver for ‘Best Brand Evolution’: Vocus has an ambitious strategy to double the business by 2023 and that ambition was reflected in a unique proposition that hinged on delivering simplicity in a complex industry. In order to capture these two distinct dynamics in a way that was easy for employees to understand and measure, FutureBrand Australia developed a refreshed brand identity around the idea of ‘Brilliant Simplicity’. A perfect reflection of their pioneering people, a world-class network and a customer experience defined by clarity, control and ease.
Bronze for ‘Best Brand Architecture solution’: FutureBrand Australia created a new brand for Healius (to replace Primary Health Care) as a clear and compelling symbol of change. The new brand needed to lend trust and give credibility to the positive transformation already happening across the organisation, from increased employee engagement to new investments in digital platforms. The brand also needed to connect a wide range of medical disciplines – from diagnostic imaging and pathology to IVF and skin services across a total of 2,500 sites. And finally, it needed to represent a new future of healthcare that balances treatments and procedures with quality of service and patient experience.
Director Communications, OrygenPenny Fannin