Critical lessons on navigating celebrity endorsements and marketing expectations from Daniel Andersson, Chief Creative Officer, at FutureBrand North America.

Posted on 01/29/2024
Future Brand Daniel Andersson Ad Age

Solo Stoves drove viral fame last year with their ad campaign featuring Snoop Dogg. However, the campaign fell flat (according to some marketers). So, what went wrong?

Daniel unpacks his key insights in a recent article from AdAge, emphasising the importance of defining ROI among stakeholders, and as he wisely puts it - ”I have never walked into a board presentation and guaranteed something.”

He also draws from experience coordinating a limited edition partnership between Absolut Vodka and Spike Lee, speaking to the power of building a deeper connection between brand and celebrity.

Read his full thoughts in the article here

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