The Race Begins: Introducing World Athletics Ultimate Championship

Posted on 09/30/2025
Share

What does it take to develop the brand identity of an ultimate sports event?

The brand strategy and identity for the World Athletics Ultimate Championship is a fresh, dynamic expression designed to inspire athletes, fans and future generations. The event debuts in September 2026.

Centred on the idea of ‘Class of One’ – a celebration of the very best of the best – we developed a high-energy identity featuring the striking ‘Star Flare’ logo symbol and a strong tone of voice.



Read the case study for a preview ahead of 2026...

News / 28.08.24
1723811988700

Cricket’s new cool: Three years of The Hundred

News / 05.08.24
Jets 1720624388290

Mattias Mackler, Creative Director at FutureBrand North America examines the culture behind sports branding

Views / 06.08.25
GG 1750927961479

George Gottl on What Branding Can Learn From Hollywood

Follow us:

Tap the circle to enable Accessibility Mode

Accessibility mode:

Making a website accessible is crucial to provide equal access and equal opportunities to people with diverse abilities. In today's digital age, the web has become an essential resource in various aspects of life, such as education, employment, commerce, healthcare, and recreation. By designing and developing websites that are accessible to people with disabilities, we create a more inclusive online environment.

When activated, accessibility mode will enable certain features, including pausing auto-played video content, increasing contrast, and updating the site navigation bar for easier visibility.