Employee Value Propositions are much more than just a company branding tool; they’re vital to attracting and retaining top talent. But are monetary and non-monetary benefits enough in today’s work climate?
FutureBrand North America’s Strategy Director and Culture Practice Lead, Eddie Hull, joined The Female Quotient’s Equality Lounge at SXSW 2023 to discuss how EVPs impact the overall employee experience in today’s transformed workplace.
SXSW is a week-long conference in Austin, Texas, that is dedicated to connecting global professionals and nurturing creative conversations through keynote sessions, networking events, exhibitions, film, and music showcases. The multi-disciplinary panel Eddie joined included executives from Deloitte's Center for Integrated Research and Everly Health Solutions.
The panellists discussed how EVPs reflect and define the essence of company culture, how these propositions have changed since the pandemic, and what themes prospective employees are looking for when considering a new company.
"We are going through a moment, a cultural reckoning. Early-pandemic we, as employees, showed that we were still conforming to the identity of the organisation. We used Zoom and were petrified if our kids or pets wandered into our frame. We blurred our backgrounds. We hid ourselves. Post-pandemic we show up as we are. We don’t bother trying to hide. And we expect our employers to recognize and accept us more fully. The employee value proposition is one way to demonstrate that an organization “gets” this shift and is responding to it. It signals a reciprocal act between employer and employee that can force a more positive reappraisal of the brand among all stakeholders."
Eddie HullFutureBrand North America’s Strategy Director and Culture Practice Lead