Future brands create a measurable competitive advantage.
Find out more about our global research into the drivers of organisational and country brand perception strength and our future-focused sector reports.
Healthcare 2025
The Healthcare sector once thrived on models driven by innovation or well-being, with success furthered by a strong COVID tailwind. But brand perception in the space has contracted - significantly. This FutureBrand Index Sector Study explores the challenges faced by the Healthcare sector and defines new models for growth by looking at leaders outside of the category.
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Financial Services 2025
The Financial Services industry has transformed, emerging as a leader in both trust and innovation. This FutureBrand Index Sector Study explores the rise of Financial Services brands and how they are winning. Read more to dive into the data and learn strategies for your own brand's future.
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Tech 2025
Once the most trusted industry in 90% of countries, Tech now holds that position in only half, signalling a critical need for brands to proactively rebuild and strengthen trust to secure long-term success. This FutureBrand Index Sector Study explores how to transcend the trust gap in tech.
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The FutureBrand Index 2024
Now in its 10th year, the 2024 FutureBrand Index takes a widescreen view of a decade in brand. Our latest results help define the choices leaders can make to successfully grow.
Read morePrevious Reports
The FutureBrand Consumer Index 2024
The FutureBrand Consumer Index assesses 100 U.S. consumer packaged goods brands' purpose and experience across 18 critical attributes to reveal which iconic favorite is best placed to grow in the short and longer term.
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The FutureBrand Index 2023
How the Top 100 global companies rank by perception strength in 2023.
Read moreThe FutureBrand Index 2022
The results of the 2022 FutureBrand Index, the annual perception study of PwC’s Top 100 companies based on market capitalisation, reveal extensive changes in the perception of global companies almost three years after the pandemic.
Read moreThe FutureBrand Super-Sustainability Report
A Super-Sustainable business:
“Goes beyond climate, to create, support and exhibit the behaviours and practices on which human well-being can be maintained and extended.”
In a world transformed by the shocks of 2020, our renewed sense of human fragility means companies seeking to stay relevant and succeed in the future must rethink and enlarge their approaches to sustainability, now.
The FutureBrand Country Index 2020
The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to brand perception strength.
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