Revvity
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Defining a Category of One
Following a strategic divestment in 2022, PerkinElmer relaunched as Revvity, a company focused on life sciences and diagnostics. This transition offered more than a name change, it was a moment to define a distinct identity and clearly communicate a bold ambition: to lead with science that transforms lives.
FutureBrand partnered with the Revvity team to uncover the core truth behind their success: a culture of passionate experts, unafraid to take on complex health challenges. That insight became the foundation for the new brand idea:
“Undaunted by the Undoable.”
This idea informed a comprehensive brand system including a dynamic visual identity, messaging, culture programs and experience design. A striking logo and visual language, featuring a confident yellow and precision-led design, signal energy and focus in a typically conservative sector. We also introduced a new brand architecture based on audiences rather than business units, simplifying a complex offering and reinforcing the company’s human-centric, partnership-first approach.
The new brand has been embedded at every level of the organisation, with internal engagement tools, leadership programs, and hybrid activation events helping to bring the idea to life across teams and markets.
“Collaborating with FutureBrand has been a great experience; their innovative and future-thinking has been evident throughout our engagement. From management to execution, they performed as high-level collaborators and delivered excellent results. They took the time to intimately understand our organization, engaging in meaningful conversations and fostering relationships across our company that helped propel our work forward. They became true allies to our team, offering unwavering support as we navigated this exciting path toward launching a new brand.”
Dan Tereau, SVP Strategy & Business Development
