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Unleashing a bold brand personality
Revive, part of Weber Shandwick Collective is one of the fastest-growing healthcare agencies in the industry. With the changing nature of the healthcare space, Revive needed a new and refreshed bold brand identity to tell its story, shine a light on its expertise, and demonstrate its creativity. As the only branding specialist within the IPG network, FutureBrand North America led the brand transformation including a complete brand strategy, visual identity system, name modification and a brand film.
FutureBrand North America was tasked with the challenge to evolve ReviveHealth’s positioning and refresh the brand’s look and feel to support a full relaunch and website redesign. The new brand had to convey the healthcare consultancy’s expertise while demonstrating the creativity, edginess, and “non-healthcare” originality it is known for delivering. We created the Brand+ strategic framework that encapsulates the central brand idea, positioning, and personality all of which influence how the agency outwardly presents itself. To unleash Revive’s creative personality, FutureBrand integrated a vibrant colour palette to its brand identity.
Revive’s focus on diversity in experience and perspectives has proven to deliver work that resonates with more people—to change more lives. They needed a brand that connected with people on a more emotional level. We reflected their knowledge and expertise in a new, bold and strong brand identity system. We had a fantastic and very collaborative relationship with the Revive team, which led to trust in our creative approachDaniel Andersson, Chief Creative Officer - FutureBrand North America.
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