Merck

Merck had changed, but its brand hadn’t kept up. Once a mid-sized German pharmaceutical company, Merck had grown into a global powerhouse in science and technology. With breakthrough work across fields like oncology and display innovation, the business needed a brand that could tell a bigger, bolder story - one that reflected the dynamic company it had become.

The challenge? Clarity and cohesion. Merck’s pioneering work wasn’t cutting through, and the brand was often confused with the unrelated US-based Merck. Internally, they sought a unifying idea that could rally employees and partners around a singular vision.

Enter Vibrant Science and Technology - a new creative platform that redefined Merck as a catalyst for progress. Inspired by the intricate world beneath the microscope, the new identity fused precision with imagination. The visual system broke category norms: vivid colours, fluid forms, and monospaced type, set on a technical grid balanced emotion and expertise. At the heart of it all, the “Vibrant M” became an instantly recognizable symbol; flexible enough to work globally, distinctive enough to stand apart.

The result is a brand that’s as bold and inventive as the business it represents. Merck now shows up as one unified company - future-facing, human, and unmistakably vibrant. Merck now has a brand identity that allows it to show the world its true colours.