FutureBrand China has been awarded two highly sought after Red Dot Awards for their work with Mobvista, a world-leading technology platform based in China. The Red Dot Awards recognise design excellence for product design, communication design and design concepts.

The team at FutureBrand have won awards in two separate categories: the Corporate Design & Identity category, and the Brand Design & Identity category, gaining recognition for Mobvista’s new logo design as well as key visuals for the brand.

Mobvista began life as a mobile advertising platform in 2013 but has since grown to become one of the world’s leading technology platforms focussing on big data, AI and cloud computing elastic cluster management. As a result of the company’s recent growth and innovation, FutureBrand was tasked with refreshing the brand with new vitality while presenting a more national, modern and leading personality for the brand. It was also important to define a clear brand architecture for Mobvista and it’s three new sub-brands: Nativex, Mintegral and GameAnalytics.

The resulting design is a unified and flexible visual identity for Mobvista and its subsidiaries, clearly defining the group within which Mobvista sits and keeping a sense of family while retaining the personality of each sub-brand. The brand logo and visual system are modern, scientific and humanised to highlight Mobvista’s core competitiveness and personality.

Co-founder & CEO of Mobvista

Cao Xiao Huan
“With FutureBrand's global vision, international team and rich industry experience, we were able to reorganise the company's parent-subsidiary brand structure and redefine the brand strategy in line with the global market. In particular, the design of the visual identification system makes the brand matrix of the company glow with new vitality, presenting more international and technological features, and integrating humanistic care. This visual design is also in line with the company's brand philosophy, a great interpretation of our relentless exploration of technology and customer care values.
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