Localiza - FutureBrand


Boost mobility, speed up the evolution


Boost mobility, business, careers and society. Create new routes to get there. This is Localiza&Co., Localiza's corporate brand that places the customer at the centre of the business strategy. It organises its offers into ecosystems that respond to the needs and motivations of people, companies, app drivers and garages.

The new architecture was designed to accommodate the various transformations that the company has undergone in recent years, with new product launches, accelerated growth of its businesses and significant advances in the ESG agenda, in addition to one of the most complex and successful business combinations in its sector.


The rebranding also represents an evolution in the Localiza commercial brand, which, about to complete 50 years in the Brazilian market, embraces new possibilities and proposes the creation of stories with customers. The Localiza ecosystem wants to promote meetings and encourage those who want to get there; this is why it will bring together all products and services in one place – from renting to subscriptions, from used cars to managing one's own vehicle. Thus, it becomes even more technological and intelligent in mobility management.


A transformation in the Company's perspective began from a reflection on people's behaviour associated with actively listening to its customers. The visual identity honours Localiza's legacy and follows the brand's evolution with a new symbol and a wider graphic universe. Protagonist, Localiza's green has been updated and gains even more strength in the brand's expression. In addition, a new language was created. Positive and welcoming, it will be present in the brand's photographic style, tone of voice and sound identity.


Localiza&Co celebrates the business combination, giving unity to this new company that was born as one of the world's largest and most complete mobility platforms.

“The entire legacy we have built throughout our history propels us into the future. With Localiza&Co, we organised ourselves to continue the accelerated growth of the business with the creation of value for all our stakeholders and the launch of new products." Bruno Lasansky, CEO of Localiza.