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Introducing the unapologetic fun of an icon to the cereal aisle
The iconic chocolate brand, KitKat, has unveiled its newest creation: Kit Kat Cereal. Kit Kat Lovers can now start their day by having their favourite treat in a crunchy, chocolatey, and totally indulgent, cereal form. In a fiercely competitive market, KitKat is stepping up its game, creating a whole new way for KitKat lovers to enjoy the brand. And KitKat is also the first global brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan, certified by the Rainforest Alliance.
FutureBrand Paris developed the packaging design for this exciting new product; a design which needed to find the right balance between the brand’s iconic branding and this new product category, to ensure its recognition both as a KitKat and breakfast product. The KitKat Cereal packaging is a visual feast, featuring the classic KitKat brand assets blended seamlessly with breakfast cereal cues. FutureBrand Paris design team developed the perfect formula which not only captures the essence of the product but also stays true to the beloved KitKat brand. Kit Kat Cereal’s packaging design is engaging yet simple, enabling the product to occupy a distinctive place on the shelves and introducing the unapologetic fun of KitKat to the cereal aisle.
“From a creative point of view, it is inspiring to work on such a strong brand, but it is limiting at the same time… So it was all about finding the right balance, and I think that WE DID !!!”Severine Dambrun – Associate Marketing Manager at CPW (Nestlé)