IMPULSTAR

Let's dream bigger

Introduction

It’s a quest, a dream, an adventure within the reach of all talents who are willing to join. Like a story yet to be written where everyone can believe and express their superpowers. Where each match is a canvas to illustrate, where each hero has a role to play.

From the qualifiers to the final, every player steps a little further into football history. This is the story of IMPULSTAR.

IMPULSTAR is 5-a-side football tournament for players 14-16 years old bringing together teams from all over France and abroad. A pioneer of the genre, IMPULSTAR's mission is to offer adolescents the opportunity to showcase their talent in front of professional players, coaches, singers and a greater community.

Challenge

FutureBrand was challenged with the reinvention of a deeply and emotionally invested brand. The IMPULSTAR tournament existed for the past ten years within the IMPULSTAR community, bringing real and extraordinary stories to life.

Never losing its values ​​of accessibility, its social reach and the sprouting roots of the event, the creation of the IMPULSTAR brand had to be developed through the lens of a lifestyle brand inspired by fashion studio design codes between 'street style' and sophistication.

Sports equipment, their website, social networks, vehicles, TV savvy and more, the new brand had to meet sharp aesthetic style expectations in order to seduce:

1. Professional footballers, artists and influencers: IMPULSTAR had to be endowed with the design codes of Parisianism, always at the ‘avant-garde’ to be worn with pride in everyday life by this audience with demanding tastes.

2. Young players: seeing in IMPULSTAR a brand to wear every day at school and in the image of their idols.

3. The public; so that each district and department team could appropriate the new IMPULSTAR design codes and operate them on their own;

    Solution

    The IMPULSTAR identity is built with the five branches of the “fire” kanji: “Huo”. These 5 branches are the 5 five-a-side players uniting to kindle together the flame of their talents. It embodies the passion and positive energy of young football generations. Always in action, it allows the ones who dare to shine and nurture their flame. An opened soul towards talent.

    To accompany the logo, we developed a visual look and feel and an illustrative style inspired by manga, treating young players like heroes.

    IMPULSTAR becomes a story where each and every player can be a hero. A story that begs to be illustrated and coloured.

    Treated in monogram, with a colour palette that can change from one year to another, the brand is the mirror of the IMPULSTAR community values:

    1. Ambitious: because it is possible to dream bigger.

    2. Bold: they inspire those who want to believe that talent is a never-say-die attitude.

    3. Companionship: because uniting talents builds indestructible strength.

      Results

      The new brand identity was revealed in October 2020 and was greeted with great enthusiasm by the entire IMPULSTAR community. Already adopted by a large number of professional players and influencers, the brand has been brought to millions of young talents and will continue to be deployed in the coming months.

      Success has been measured by growing memberships around the brand. 15,000+ followers on Instagram and strong testimonials from its founder,

      Finally, the new incarnation of the brand and the event allows IMPULSTAR to carry a message going beyond the borders of the field and stadiums. More than a sport, IMPULSTAR is a culture. More than a culture, it embodies a community: one for which talent is not just a matter of luck. It's a matter of giving an opportunity.

      "The new IMPULSTAR brand has allowed us to move to a new stage for the tournament, we are super proud of the work accomplished together with FutureBrand" - Bernard Messi, founder of IMPULSTAR.