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Founded in Venice in 1295, Barovier & Toso is one of the oldest family companies in the world. Its expertise in the artisanal production of Venetian glass is unique, while its enchanting luxury lighting designs are acknowledged as true pieces of art. Barovier & Toso aimed at becoming the world’s luxury brand for the artistic glass lighting market, and therefore needed to refocus on what had made it so unique throughout the centuries. To do so, we have created a new strategic positioning for the brand, building a fascinating story based on the concept of pure excellence.
We have come up with the concept of “Enlightening Uniqueness” expressed by the new brand positioning and further developed both in the brand manifesto and in the experience map. The rebranding started with the creation of a new visual identity, based on visual codes dating back to the origins of Barovier & Toso and redesigned with a contemporary touch. We also created a strong communication platform that leverages on the new brand concept, making it come alive in all touch-points and media to create a consistent and powerful narrative inspired by the new positioning.
The new set of communication tools and touch-points of Barovier & Toso amplifies the customer journey experience throughout the entire process, from the first contact with the brand to the post sale experience.Gianni Tozzi, Chief Creative Officer
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