The FutureBrand Super-Sustainability Report looks at how the events of 2020, which included other traumas beyond the pandemic, have redefined public expectations of companies at a time when the relationship between profit and growth has never been more nuanced and complex. Inevitably, this means revisiting the subject of sustainability that feels both screamingly urgent and ever more detached from our everyday lives.
Joining us to talk through the findings of that report, it's a welcome back to the podcast to Jon Tipple, FutureBrand's Global Chief Strategy Officer. Plus, we're thrilled to also have Axel Löber, Senior Vice President Global Brand & Marketing at E.ON, and Rebecca Dibb-Simkin, Global Director of Product & Marketing, Octopus Energy Group.
