Our partners at McCann Demand developed a groundbreaking concept for a sunscreen that not only avoids harming coral reefs but actively promotes their growth. Reef Relief is the world's first sunscreen to nourish coral reefs.

Working in close collaboration with McCann Demand, FutureBrand London created the branding and packaging that brought the breakthrough idea of Reef Relief to life. The result? A captivating brand that celebrates the true beauty & colourful nature of coral reefs, while emphasising the product's unique benefits.

McCann Demand, working with Stream2Sea and the University of Derby, shone brightly in the Innovation category with Reef Relief, winning a Bronze!

We are honoured to play a role in this impactful innovation project. Congratulations to everyone involved particularly our incredibly dedicated London office. Your passion and commitment have made this achievement possible.

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