"He is so much more than just Nike.”

Simon Hill, President FutureBrand North America

Almost everyone in the world, whether they're a sports enthusiast or not, has heard about Nike and Tiger Woods parting ways.

But we can learn a lot from this iconic, 27-year relationship. Their partnership offers valuable insights into the dynamics of athlete endorsements, evolving from mere sponsorships to become iconic brand collaborations.

FutureBrand North America's President, Simon Hill lent his opinion to Campaign US in their latest article.

“Golf is going through an identity crisis. Nike’s biggest single ticket item they've got is Tiger, and he's at the end of his career — his powers are waning a little.”

Their current partnership may be over, but it won’t be forgotten, and potentially not the end...

Read more from Simon, and others thoughts here.

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