This year FutureBrand, Hugo & Cat and UXUS have come together to collectively curate and celebrate the 2021 theme, #ChooseToChallenge. We are excited to announce that we have several initiatives planned to promote this important cause, celebrate our women and raise awareness around issues of gender inequality that still permeate workplaces around the world.

Join people around the world and strike the 2021 IWD pose and share an image of you doing so on social media.

Follow our instructions on the video below and share your IWD 2021 pose on social media, using our provided caption below.

Tag as many people as you like to make this go viral and help to create awareness about gender inequality.

You will find the animation and caption on our various LinkedIn and Instagram channels, but feel free to share (y)our posts on any social media channel.


Are you committed to challenge gender inequality?

Follow our instructions and use the below caption:

In celebration of IWD, I’m raising my hand high to show I’m committed to call out inequality. Collectively, we can all help create an inclusive world. From challenge comes change, so let's all choose to challenge. Please join me and:

1. Wear a purple garment or accessory.

2. Strike the 2021 #ChooseToChallenge pose. Raise your hand assertively and show that you choose to challenge inequity.

3. Take a picture and share it on social media.

4. Copy and paste my caption below your post.

5. Tag as many friends and family as you like and urge them to join the challenge.

Read more about how we are Celebrating our Women at FutureBrand here.

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