In today's dynamic business landscape, it's crucial to recognise the pivotal role employees play in shaping and championing a brand. Many businesses focus solely on external brand evolution, overlooking the invaluable potential within their workforce.
Our Global Chief Growth Officer, Lauren Maynard, has been at the forefront of understanding how employee alignment and engagement can truly propel a brand forward. It's a topic that's often overshadowed by a focus on external branding efforts, but Lauren knows firsthand that your employees are the backbone of your brand. When every member of your organization is on board and passionate about what you stand for, that's when the magic happens.
Read more in the full article from WARC here.