The 42nd Grand Prix des Agences de l’Année ceremony, on the theme of resilience and CSR, took place on Thursday 13 January and was broadcast live on www.lesagencesdelannee.com.
Traditionally sponsored by the French Ministry of Culture and placed under the aegis of the main professional associations, numerous market institutions and the professional press, this award, founded 42 years ago, was born from a desire to distinguish the most successful and emerging communication brands, based on different criteria: from turnover to client loyalty. This year, the criteria have been adapted to better take into account the resilience of agencies and their contribution to CSR for brands and companies. A survey was conducted and supervised by a selection committee made up of independent specialists.
Managing Director of FutureBrand ParisJérôme Lhermenier