FutureBrand North America's Chief Growth Officer, Meghan Labot, was recently featured in The Drum article, "24 Agency Leaders Reveal Their 2024 New Business Strategies." Meghan’s perspective on growth emphasizes the enduring importance of balancing organic growth and cultivating new opportunities, regardless of economic conditions.

In her words, "Regardless of the economic condition, growth must be about prioritizing new business andgrowing organically. This was true in 2023 and will continue to be true in 2024." Meghan underscores the strategic significance of aligning with new business opportunities that resonate with the team's passion, sharing values with clients, and contributing to meaningful change in people's lives.

Meghan’s insights, alongside her other peers in the article, provide a valuable roadmap for agencies navigating the evolving landscape, emphasizing a holistic approach to growth that goes hand-in-hand with shared values and impactful client relationships. FutureBrand North America continues to set the pace in the industry, prioritizing purposeful growth in 2024 and beyond.

You can read the full article here.

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