FutureBrand North America appoints Eliza Yvette Esquivel as new Chief Strategy Officer

FutureBrand welcomes Eliza Yvette Esquivel to the North American team. As Chief Strategy Officer, Eliza will partner with our clients to ensure their brand experiences align to both their business goals and future focus. She believes brand-led growth requires powerful, connected, and consistent brand experiences to engender trust, deliver against business KPIs and pave the way for purpose.

Eliza brings 20 years of marketing experience to the role, having previously served as the Senior Director of Global Brand Strategy at Microsoft. During her tenure at Microsoft she led a senior team of global strategists and partnership managers that managed the company’s robust productivity software portfolio. At Mondelez International, Eliza served as the VP of Global Brand Strategy, nurturing a $36 billion portfolio of high growth brands like Oreo and Cadbury. On the agency side, she has driven creative and progressive campaigns for numerous brands such as Coke, Nike, McDonald’s, Clinique, Philips, Accenture and Skittles.  

Eliza currently serves as a Board Director for The Advertising Club of New York and was named on Business Insider’s Most Creative Women in Advertising list. She has also spoken at a number of highly acclaimed events and conferences within the advertising and marketing industries, including 4A’s StratFest and Advertising Week.