Today FutureBrand have launched a new charitable campaign - #TooCloseforCovid - to help reinforce key social distancing guidelines in ways that reduce anxiety and confusion. After all, who knows how far 2-metres really is?
The timely launch follows government announcements from around the world that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses as they navigate new ways to work, socialise, exercise and shop.
The not-for-profit initiative seeks to reinforce responsible distancing behaviour by borrowing from the world of car bumper stickers with the playful slogan “If you can read this, you’re too close for COVID”. Using a font size of 16 - the minimum for a distance of 2-metres - across a range of specially designed T-shirts and pin-badges, the aim is to encourage the public to stay engaged in social distancing and play their part in continuing to protect their community.
Chief Strategy Officer, FutureBrandJon Tipple
We see this as an open call to designers, curators, influencers and creatives from around the world and encourage people to take the idea, create their own versions and help towards saving lives. This is an opportunity for our industry and beyond to come together and work creatively on a solution in an effective way.
The T-shirts are available to buy here.
All profits raised from the purchase of the T-shirts and pin-badges will be donated to charities supporting health workers and those affected by COVID-19.
Executive Creative Director, FutureBrand LondonMarie-Therese Cassidy