FutureBrand Santiago and Peru worked on developing the new strategy and visual identity of Corona, a retail brand that seeks to continue having an important place in Chileans' closets.
Founded in 1946 by a Dutch immigrant in Concepción city, the brand became a protagonist on the Chilean retail scene. The change in its brand identity reflects a further step in Corona's declaration of authenticity, giving space to all the multiplicity of realities that coexist.
The traditional crowns were set aside and the challenge was to create a new, more contemporary, dynamic and flexible system that seeks to value the essence of Corona, a current, inclusive and, above all, real brand.
