In this latest ‘Tools of the Trade’ edition from ADWEEK, Mattias deep dives into the one tool that drives his work forward: boredom.
“The wonderful thing is that boredom is very easy to come by – it can happen anywhere and take as little or as much time as you have.”
In his thoughtful Q&A, Mattias articulates how embracing moments of boredom in his life and relinquishing control to 'autopilot mode' significantly enriches his creative process.
Read the full article here.
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