In a recent CNBC article, “Why food giants are rushing into a world of mustard Skittles and caviar-topped Pringles,” FutureBrand's Chief Creative Officer, Daniel Andersson, shares his thoughts on the landscape of food innovation.

Waning consumer attention spans and the escalating number of marketing messages have forced companies to find novel ways to break through. In turn, many have turned to “unexpected and innovative” partnerships to stand out.” Says Daniel.

The future of food innovation is here, and branding is the compass that will guide us through this uncharted territory of mustard Skittles and beyond. As we look ahead, the combination of cultural understanding, consumer empathy, and a dash of bold creativity will be the recipe for success in the food industry. You can read the entire article here.

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