Luxury Branding
Working with leading global luxury brands to differentiate in a world of experiential inflation.
Demand for true luxury brands goes up with their price. This paradox at the heart of conspicuous consumption still drives luxury brand growth and relevance today, but mass premiumization has allowed non-luxury brands to catch up in terms of quality and experience.
We have helped to create and manage some of the world’s leading luxury brands by attending to the three main drivers of success in this changing landscape: a rich digital experience – to attend to new styles of luxury research and consumption; recognition beyond the logo – as luxury brands move beyond their iconic symbols to more subtle points of reference like patterns, materials and silhouettes; and retail temples – that plunge loyalists into a feeling of calm, time and space in the physical world.
