Employee Engagement
Organisational change depends on employees understanding, believing and acting on the brand – which means putting them at the heart of the thinking from the start.
Our approach to organizational branding is based on a belief in the vital importance that employees play in change.
Instead of seeing colleagues and partners as ‘audiences’ that need to be communicated to, we treat them as participants in the process from the start. This is founded on the simple principle that when you help to make something, it matters more to you, and is facilitated by proprietary co-creation techniques that engage small and large employee groups throughout strategy and implementation.
Vital to this approach is the understanding that ‘brand’ success in organizations is about believing in the purpose beyond profit, sharing the same values, being proud of what unites colleagues, departments and business units. It is also about translating brand into action beyond communications into all aspects of business operations – from product and service innovation to supply chain management and community engagement – providing a license to operate and creating shared value. On that theme, our practice draws on a variety of techniques and intervention styles from leadership coaching to training and future visualisation to help your organization harness brand for future value creation and competitive advantage.
