Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

Consumer branding has evolved beyond identity, packaging and advertising of products.

Regardless of category, consumers now expect their brands to be connected experiences, responding to their individual needs and context. More than ever before, brands can have direct relationships with their customers. This means treating the brand as an ecosystem, optimizing customer journeys and differentiating through experience. It also creates new opportunities to build deep insight through real-time data and analytics, which in turn can inform strategies for future demand, loyalty and innovation.

FutureBrand works with some of the largest consumer organizations in the world to drive growth through brand strategy and experience. From creating new categories to optimizing market share, we can help you to address consumer brand challenges across and within portfolios.

Talk to us about Consumer Branding

Some of our Consumer Branding work

Barilla

Creating a new era for an Italian Icon

Naturya

Changing the way we eat

Hero

A new brand system under a disciplined architecture

Nesquik

Evolving a global icon

Our Capabilities

Brand purpose & positioning

Brand architecture/go-to-market strategy

Brand identity, expression, packaging and service design

Innovation & technology

Brand experience

Retail & Hospitality and Branded environments

Brand management

Country, place and destination branding

Sports branding

Naming

New brand creation

Corporate culture & employee engagement

Luxury branding

Our capabilities

Corporate & Service Branding

Organizations thrive when people believe in their work. Our unique approach puts brand purpose at the heart of companies and services to create meaning and value where it matters most.

Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

Retail & Hospitality Experience

Retail brand success comes from creating desire. We do this by fusing art and design around shopper experiences in a connected world.

Digital Brand Experience

In the future, everything that can be connected will be. Which is why our brand experiences are built around ubiquity, seamlessness and personalization in a digital world.

Brand Innovation

From medical devices to in-car navigation and next generation tablets, we don’t just talk innovation, we deliver it with tangible results

Brand Research & Measurement

Brands are business assets that create future value. Our approach to brand measurement looks at how they drive demand today and loyalty tomorrow.

Country Branding

FutureBrand is one of the world’s leading authorities in country brand strategy and management, driven by our long-standing research in the field.

Luxury Branding

Working with leading global luxury brands to differentiate in a world of experiential inflation

Branded Environments

From airport lounges to corporate headquarters and sports stadia, there is no more tangible expression of a brand than the built environment

Employee Engagement

Organisational change depends on employees understanding, believing and acting on the brand – which means putting them at the heart of the thinking from the start