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Celebrating the Year of the Dragon
Remy Martin embarks into the enchanting universe of the Chinese New Year and pays tribute to the year of the dragon. To celebrate, the brand partnered with FutureBrand Paris to design unique limited-edition packaging and key visuals for its collection of cognacs, specifically for the Chinese market. Our aim was to gracefully blend tradition with modernity and steer clear of stereotypes associated with this annual celebration, while remaining consistent with the brand’s universe.
Our creative concept centers around a dragon design that is both original and proprietary, seamlessly integrated into the packaging like a second skin. With meticulous attention, we explored scales and colors to design a captivating dragon that appears in perpetual motion. The illustrations reflect a commitment to richness and finesse, maintaining clarity while adding depth to the overall aesthetic. Tailored to fit the various bottle formats, each illustration is unique and complement the dragon's masterpiece. The unveiling of this special edition marks a festive celebration in harmony with Asian market codes, embodying the joyous spirit of the Chinese New Year.