More than an iconic Grand Slam; Roland-Garros is unique, embodying a resolutely Parisian and French spirit.

Concluding this past weekend with exciting finals, the French tournament has this year again celebrated France and its art de vivre.

FutureBrand Paris’ office designed a dynamic campaign inspired by the brand platform they defined in 2022, « Move the lines, with style », for the 2024 edition of the French Grand Slam.

The team showcased the spirit of Roland-Garros through three illustrative posters, with each plunging us right into the heart of the action, the city, and nature.

The Philippe-Chatrier court embodies the Parisian spirit, Simonne-Mathieu celebrates environmental responsibility, and Suzanne-Lenglen, with its innovative retractable roof, symbolizes innovation.

Partnering with Parisian illustrator Paul Grelet, our Paris office brought the campaign to life. This bold, artistic approach transports us to a reality with no limits, a boundless world where anything is possible.

Read more about the work here.

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