Writing for Airport World, FutureBrand's President of Spatial Design, Queenie Lo, argues that too many airports still focus on helping underserved travellers navigate terminals, rather than enabling them to fully enjoy and participate in everything they have to offer.
From gate-side retail delivery at 𝗥𝗼𝗺𝗲 𝗙𝗶𝘂𝗺𝗶𝗰𝗶𝗻𝗼 to quieter spaces designed for passengers sensitive to noise and crowds at 𝗜𝘀𝘁𝗮𝗻𝗯𝘂𝗹 𝗔𝗶𝗿𝗽𝗼𝗿𝘁, examples from around the world show what's possible when airports design for a broader range of traveller needs.
More inclusive airport experiences are becoming both a brand imperative and a commercial opportunity.
The airports leading the way recognise that accessibility and commercial success go hand in hand.
More the article in Airport World.
