One of the biggest stories from the latest FutureBrand Index? The rise of financial services brands.
The financial services industry is on an incredible upward trajectory, with brands in this space growing in brand perception faster than almost any other sector.
Why? It all comes down to trust.
Financial services brands have long been known for stability and reliability, but now, they’re proving they can be just as innovative as tech companies, with something tech often lacks: credibility and responsibility. They’re showing the world that you don’t have to "move fast and break things" to lead in innovation. In fact, quite the opposite. If you work in the financial services sector and want to learn how the biggest brands are achieving this, read the full report.
The report is based on a decade of data from the FutureBrand Index.
Financial Services 2025: Trust As The New Currency
Posted on 03/31/2025
