The partnership between FutureBrand Paris and Acqua Panna has resulted in the refreshment of the Tuscan water brand, through an iconic redesign which conveys high-end positioning and honours its roots.
FutureBrand Paris strengthened the brand’s legacy and premium status by creating and reinventing its brand assets. Acqua Panna®’s brand iconicity is now carried by a lily icon and a tailormade key visual that tells its rich origin story. The established orange is now complemented by the Firenze purple, another tribute to the region.
The resulting visual universe is premium, authentic, and centred around the pillars of taste, beauty, and cultural heritage.
“FutureBrand has been a strong strategic partner for Acqua Panna. Great strategic thinking, expertise and an endless passion nurtured the team spirit to achieve an outstanding result.” Teresa Previti - Brand Manager, Acqua Panna.
Read the full Acqua Panna case study here.