Brands In Culture
How does Oreo remain culturally relevant? and Where does Oreo perform best? and How did it rank among the top 100 brands?
Where does Oreo perform best?
Consistency 59% - “This brand is always consistent”
Pleasure 57% - “This brand gives pleasure to its customers”
How did it rank among the top 100 brands?
#3 for individuality, recognised for being distinctive and different
#4 for innovation, celebrated for creating new and exciting products
With a brand purpose of, “To fill the world with more playful moments”, Oreo most certainly delivers and continues to be a loved and relevant brand across the globe.
Oreo The World’s Favourite Cookie
Since its debut in 1912 as a chocolate wafer with a vanilla-flavoured filling, Oreo has become the world’s top-selling cookie.
How does it remain culturally relevant?
The brand continually finds inventive ways to authentically embed itself into culture. From unique flavor extensions like Sour Patch Oreo to high-profile collaborations and witty social media posts, Oreo consistently captures attention and delights consumers.
A prime example of Oreo's cultural relevance is its quick social media response during the 2013 Super Bowl power outage, where it cleverly assured fans, “You can still dunk in the dark.” More recently, Oreo seized another blackout-related cultural moment by cleverly symbolizing the obscured sun with an Oreo in Krispy Kreme’s Total Solar Eclipse Doughnut.
Oreo’s success extends internationally, being available in over 100 countries and becoming China’s #1 selling biscuit in 2006. The brand’s diverse portfolio continues to delight and surprise consumers with local flavours like spicy chicken in China and dulce de leche in Argentina.