Founded in 1954 by Steve Henson on a dude ranch in California, Hidden Valley quickly became famous for its salad dressing.
What started as a simple recipe evolved into much more. Ranch dressing is now used in a variety of ways—from a dip for wings to a topping for burgers—creating a category of its own.
How does it remain culturally relevant?
The brand has collaborated with Burt’s Bees to create ranch-scented lip balms and teamed up with TRUFF Hot Sauce to launch a luxurious truffle-infused condiment. In a playful twist, Hidden Valley even "partnered" with itself to create Double Ranch, fusing two bottles to form an X — a nod to the collaboration trend — and sold it via a Snapchat Lens.
Hidden Valley Ranch has a huge fan following, with some buying the product by the keg and others setting up ranch fountains at their weddings. America’s favorite ranch dressing continues to innovate, expanding its flavor offerings and formulations to provide consumers with more of what they love.