Eliza Yvette Esquivel

Eliza partners with our clients to ensure their brand experiences align to both their business goals and future focus.

Eliza believes brand-led growth requires powerful, connected, and consistent brand experiences to engender trust, deliver against business KPIs and pave the way for purpose.

Prior to joining FutureBrand, Eliza most notably led the global brand strategy for Microsoft, leading a team of strategists and partnership managers to manage the company’s productivity software portfolio. Eliza also served as the VP of Global Brand Strategy at Mondelez, where she nurtured the brand’s $36B portfolio of high-growth brands like Oreo and Cadbury.

In her 20+ years of experience in planning, creative, and integrated marketing, she has delivered robust, connected, and consistent experiences that align with business goals for brands including Pfizer, Coca-Cola, Nike, Global Accenture, and McDonald’s.

Eliza is a Board Director for The Advertising Club of New York and was named on Business Insider's ‘Most Creative Women in Advertising’ list. She's been a noted speaker at events including 4A’s StratFest and Advertising Week in addition to other advertising & marketing conferences.

Eliza holds an MA in Communication from the University of Texas at Austin and currently resides in Forest Hills, New York.

Our team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
General Manager, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
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Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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