About us

We are the creative future company

FutureBrand unites experts in strategy, design, innovation and experience, who work together across the globe to harness the power of brand for growth.

Creating the future also underpins our purpose, and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999. 

We're guided by four values

Creative

We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.

Adaptable

We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.

Positive

We are optimists. We value truth and ideas that create affinity, benefit and advocacy.

Entrepreneurial

We are imaginative, take initiative and risks in order to create better results.

Our Team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Christopher Nurko
Christopher Nurko
Global Chairman, FutureBrand
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Tom Adams
Tom Adams
President, Chief Strategy Officer, FutureBrand
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Elisa Jagerson
Elisa Jagerson
CEO, FutureBrand Speck
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Jim Lowell
Jim Lowell
President, Global Head of Marketing, FutureBrand Americas
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Our company structure and careers

FutureBrand is proud to be part of the Interpublic Group of Companies (IPG) - global leader in marketing solutions.

FutureBrand is a multi-discipline business

We unite leading brand experience thinkers. Each draws on cutting edge expertise to address a focused challenge – from digital transformation to retail reinvention or product innovation. 

Together, FutureBrand makes brand experiences for a more connected future. 

Innovation & product experience specialists

Retail & hospitality experience specialists

Digital experience at FutureBrand