About us - FutureBrand

FutureBrand is a brand-led business transformation company.

We are a global community of brand, experience and design experts who use unique methods to deliver positive brand-led business transformation. We believe that brand is behaviour.

We are powered by a shared set of values that put difference and diversity at our core, because the future that our brands create has to be a future for us all.

We're guided by four values

Progressive

Being progressive has always been about optimism, momentum and openness. Staying progressive means also ensuring what we do is underpinned by embracing a rich diversity of talents, perspectives and ideas. Only when we have heard from all can we be sure what we do and who we are has what it takes to stand out and be truly future proof.

Adaptable

We are comfortable with and open to challenge and change. We live and work in a vibrant, diverse and dynamic world. To thrive, brands need to balance the timeless and the contemporary, art with science and continually step between facts, data and creativity - which means we must too.

Collaborative

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways. We reject traditional hierarchies and want to hear from those who think differently from us. We truly believe that bringing different people together makes great things happen. This is a fundamental benefit of being a global business and we need to make it count.

Empowering

We champion the diversity and equity of opinions, ideas, skills and perspectives for the difference it brings and the value it creates for all. We believe that diversity, equity and inclusion empowers and are therefore core to our people and our business. We invest in each other’s growth and ensure every person’s professional path is well-paved.

Our leadership team

Nick Sykes

Global CEO, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global CEO, FutureBrand

Jon Tipple

Global Chief Strategy Officer, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer, FutureBrand

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Polly Hopkins

Managing Director, FutureBrand London

Polly brings over 15 years’ of experience in branding, communications and business transformation to FutureBrand.

Managing Director, FutureBrand London

Gianni Tozzi

Chief Creative Officer, International

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Alessandra Iovinella

Managing Director, FutureBrand Milan

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan

Jérôme Lhermenier

Managing Director, FutureBrand Paris

Jérôme has played an extensive and crucial part in building, creating and reviving the brands of tomorrow.

Managing Director, FutureBrand Paris

Ewerton Mokarzel

CEO & Partner, FutureBrand São Paulo

Ewerton joined FutureBrand in 2004, only two years after the creation of the FutureBrand headquarters in Brazil.

CEO & Partner, FutureBrand São Paulo

Sophie Cheng

General Manager, FutureBrand China

Sophie is an expert in consumer insight, brand assessment and brand strategy.

General Manager, FutureBrand China

Richard Curtis

CEO, FutureBrand Australia

Richard has a specialist focus on branding for private equity, venture capital, M&A and business transformation.

CEO, FutureBrand Australia

Stephen Barber

Chief Experience Officer, FutureBrand

Stephen is an experienced strategist with more than 20 years’ experience working across a range of brand, product and digital agencies including PwC, Conran, Interbrand and Digitas LBi.

Chief Experience Officer, FutureBrand

Gustavo Koniszczer

Managing Director, FutureBrand Hispanic America

From companies to countries, Gustavo has a versatile branding practice across all of Hispanic America.

Managing Director, FutureBrand Hispanic America

George Gottl

Chief Creative Officer & Co-Founder, UXUS

UXUS creates innovative consumer experience solutions for its clients.

Chief Creative Officer & Co-Founder, UXUS

Queenie Lo

Chief Executive Officer, UXUS

UXUS is widely recognized for its multidisciplinary approach to retail, hospitality and branding for its clients.

Chief Executive Officer, UXUS

Rachael Scott

Partner & Director of Creative Strategy, Hugo & Cat

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

Partner & Director of Creative Strategy, Hugo & Cat

Johannes Smith

Partner & Managing Director, Hugo & Cat

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Partner & Managing Director, Hugo & Cat

Simon Bent

Global Chief Financial Officer, FutureBrand

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Global Chief Financial Officer, FutureBrand

Our company structure

FutureBrand is a collaborative group defined by core expertise areas.