About us

We are the creative future company

Creating the future also underpins our purpose, and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999. 

We're guided by four values

Creative
Creative

We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.

Adaptable
Adaptable

We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.

Positive
Positive

We are optimists. We value truth and ideas that create affinity, benefit and advocacy.

Entrepreneurial
Entrepreneurial

We are imaginative, take initiative and risks in order to create better results.

Our Team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
Read more
Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
Read more
Elisa Jagerson
Elisa Jagerson
CEO, FutureBrand Speck
Read more
Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
Read more
Jim Lowell
Jim Lowell
President, Global Head of Marketing, FutureBrand Americas
Read more
Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
Read more
Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
Read more
George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
Read more
Catherine Barr Randall
Catherine Barr Randall
Executive Director, FutureBrand South East Asia
Read more
Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
Read more
Sophie Cheng
Sophie Cheng
Brand Strategy Director, FutureBrand China
Read more
Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
Read more
Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
Read more
Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
Read more
Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
Read more

Our company structure and careers

FutureBrand is proud to be part of the Interpublic Group of Companies (IPG) - global leader in marketing solutions.

FutureBrand is a multi-discipline business

We unite leading brand experience thinkers. Each draws on cutting edge expertise to address a focused challenge – from digital transformation to retail reinvention or product innovation. 

Together, FutureBrand makes brand experiences for a more connected future. 

Innovation & product experience specialists

Retail & hospitality experience specialists

Digital experience at FutureBrand