FutureBrand is a brand-led business transformation company.

We are a global community of brand, experience and design experts who use unique methods to deliver positive brand-led business transformation. We believe that brand is behaviour.

We are powered by a shared set of values that put difference and diversity at our core, because the future that our brands create has to be a future for us all.

We're guided by four values

Creative
Progressive

Being progressive has always been about optimism, momentum and openness. Staying progressive means also ensuring what we do is underpinned by embracing a rich diversity of talents, perspectives and ideas. Only when we have heard from all can we be sure what we do and who we are has what it takes to stand out and be truly future proof.

Adaptable
Adaptable

We are comfortable with and open to challenge and change. We live and work in a vibrant, diverse and dynamic world. To thrive, brands need to balance the timeless and the contemporary, art with science and continually step between facts, data and creativity - which means we must too.

Positive
Collaborative

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways. We reject traditional hierarchies and want to hear from those who think differently from us. We truly believe that bringing different people together makes great things happen. This is a fundamental benefit of being a global business and we need to make it count.

Entrepreneurial
Empowering

We champion the diversity and equity of opinions, ideas, skills and perspectives for the difference it brings and the value it creates for all. We believe that diversity, equity and inclusion empowers and are therefore core to our people and our business. We invest in each other’s growth and ensure every person’s professional path is well-paved.



If you'd like to help solve challenges for the world's leading brands then we'd love to hear from you. With offices across the globe a career at FutureBrand can take you anywhere.

Our leadership team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
Managing Director, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Ewerton Mokarzel
Ewerton Mokarzel
CEO & Partner, FutureBrand São Paulo
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Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia
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Stephen Barber
Stephen Barber
Chief Experience Officer, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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Our company structure

FutureBrand is proud to be part of the Interpublic Group of Companies (IPG), a global leader in modern marketing solutions.

FutureBrand is a collaborative group defined by core expertise areas.

Brand-led business transformation company through brand strategy and experience design.

Brand transformation through experience premiumisation.

Brand transformation through customer experience & technology.