Thought leadership

Think ahead to stay ahead

Future brands create a measurable competitive advantage.

The conditions for brand success are continually shifting with economic, social and technological change. We help our clients to anticipate those shifts through proprietary global research and insight, creating an evidence-based approach to change that improves your chances of future brand growth. 

Global research and insight

Find out more about our proprietary global research into the drivers of organisational and country brand perception strength.

The FutureBrand Index
The Country Brand Index

The FutureBrand Index

The FutureBrand Index is a unique global perception study of the PwC Top 100 Global Companies by Market Capitalisation. Find out which organisations qualify as 'future brands', why they have a measurable competitive advantage, and how you can future proof your own company. 

The Country Brand Index

FutureBrand is one of the world-leading authorities on country brand research, creation and management. The Country Brand Index is now in its second decade. Find out why people are more likely to visit, recommend and do business with a 'country brand' and the levers you can pull for future growth.  

Foresight
Speakers

Foresight

The world we live in changes at an unprecedented rate and it is more important than ever to stay ahead. On Foresight, FutureBrand's network of global experts share their views and thoughts on that change and give insights and analysis on our future. 

Read about tomorrow, today. 

Speakers

FutureBrand's success is built on the experts in our teams. Across the globe, we employ talented leaders in branding, strategy, research, naming and experience design across corporate and consumer verticals. Our network includes Hugo & Cat, UXUS and Speck Design, as well as specialists in destination branding, luxury branding, consumer goods, and organisational change.

U.S. State Branding
The Future of Alcohol

US State Branding

In our State Branding Report, we reveal tried and true strategies that enforce stronger state brands, attract more visitors and drive revenue. Curious how each state stacks up? 

The Future of Alcohol

The Future of Alcohol examines six consumer macro trends and their underlying drivers that we strongly believe will shape the future of alcoholic beverage brands.