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News – September 2010
On a recent tour of Latin America, Patrick Smith CEO FutureBrand Worldwide talks about the rise of the affluent middle-classes and their effect on the demand for brands to differentiate themselves more radically through innovation. Read More +
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CBI – November 2009
Country Brand Index (CBI) features expert opinions, statistics and proprietary global quantitative data to create the largest study of its kind. Assessing 102 countries across 29 image attributes and seven measures of brand strength, it also contains an extensive array of trends, insights and topical... Read More +
News
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2 September 2010
The future of brands in Peru
By ELIZABETH FLORES G & BERTHA RAMOS BARRETO - Gestión, Peru Why did FutureBrand decide to… Read More +
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1 September 2010
A brand has value only if it has a strategy that supports it.
Branding implies to integrate communication, marketing and commercial areas within companies. by Sofia Corral, La Nación,… Read More +
Latest Tweets @futurebrand
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11:38am • 2 September 2010
FutureBrand: Patrick Smith talks about the future of brands in Peru http://cot.ag/d8Gf2J ^mb
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05:55am • 1 September 2010
FutureBrand: Where's the Y in YOG? Did the inaugural Youth Olympics hit their target? http://cot.ag/dkt1Kw ^mb