FutureBrand

Think Ahead.
Stay Ahead.

point of view +

  • The CEO view: Elevating the mood of a nation – January 2012

    The beginning of a New Year always brings a unique blend of optimism, scepticism and hope, and this New Year is no different.

    Scepticism has been delivered by the continuing economic crisis, with projections of another trying year financially and economically, but as ever there is always optimism and hope that things will soon get better and that each country will dig deep and prevail. Read More +

  • Welcome to the 7th year of CBI – November 2011

    (CBI), our global study of country brand strength.

    The 2011-2012 CBI documents perceptions around 113 nations, and is based on more interviews, insights and information than any other study of its kind. Read More +

  • Team Malaria No More – October 2011

    In our continued partnership with Malaria No More, we are delighted to have a FutureBrand representative running the ING New York Marathon for another year on behalf on Malaria No More.

    Jeffrey Stasz of FutureBrand New York took some time out of his training schedule to talk to us about his preparations for the race and what Malaria No More means to him.   Read More +

what we do +

Services to help your brand stay ahead

FutureBrand’s commitment to excellence is manifested in how we work, how we think and how we organize. Building powerful brands requires a careful blend of skills and disciplines. Whether measuring actual and potential brand value, defining breakthrough brand strategies, or creating powerful brand designs, FutureBrand services cover everything a brand needs to stay ahead.

fblog +

  • 2.0 Web and brands

    When the Internet started, the World Wide Web was in its 1.0 stage. The network was a simple emitter providing content to its users. They were only able to receive that information, and had no ability... Read More +

  • Signs of the Apple-ocalypse*

    * Sorry for that, and for every pun you’re about to see below. In the world of branding, it’s almost sacrosanct to question the authority and prowess of Apple. Signs of the brand’s superiority ... Read More +

  • The power of the written word

    Reading Charles Dickens at school in Kent, I thought it was because he was the local celebrity and that was why we had to cover so many of his books. Having travelled, read so much more, and seen his ... Read More +

twitter +

  • FutureBrand: Our designers are jealous: Facebook Graffiti Artist Could be Worth $500 Million http://t.co/t0onKJ7B ^rm

latest work +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.