FutureBrand

Think Ahead.
Stay Ahead.

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  • Team Malaria No More – October 2011

    In our continued partnership with Malaria No More, we are delighted to have a FutureBrand representative running the ING New York Marathon for another year on behalf on Malaria No More.

    Jeffrey Stasz of FutureBrand New York took some time out of his training schedule to talk to us about his preparations for the race and what Malaria No More means to him.   Read More +

  • Welcome to the 7th year of CBI – November 2011

    (CBI), our global study of country brand strength.

    The 2011-2012 CBI documents perceptions around 113 nations, and is based on more interviews, insights and information than any other study of its kind. Read More +

  • The CEO view: Elevating the mood of a nation – January 2012

    The beginning of a New Year always brings a unique blend of optimism, scepticism and hope, and this New Year is no different.

    Scepticism has been delivered by the continuing economic crisis, with projections of another trying year financially and economically, but as ever there is always optimism and hope that things will soon get better and that each country will dig deep and prevail. Read More +

what we do +

Services to help your brand stay ahead

FutureBrand’s commitment to excellence is manifested in how we work, how we think and how we organize. Building powerful brands requires a careful blend of skills and disciplines. Whether measuring actual and potential brand value, defining breakthrough brand strategies, or creating powerful brand designs, FutureBrand services cover everything a brand needs to stay ahead.

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  • Visualizing a more positive future.

    Behavioural economics researchers have shown that we find it hard to make sacrifices today that benefit us tomorrow. In his recent TED talk Daniel Goldstein shows how this has a profound impact on imp... Read More +

  • The future of snacking: Health by stealth

    Healthier eating means healthier snacking is on its way Fuelled by TV campaigns such as Jamie Oliver’s Food Revolution- UK and US and School Dinners- the Western press is buzzing with the health... Read More +

  • The Big Egg Hunt

    More than 200 giant Fabergé eggs went on display at Covent Garden over the Easter weekend. This was the finale of the Big Egg Hunt, a collection of giant decorative eggs that have been hidden around ... Read More +

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latest work +

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.