FutureBrand

Think Ahead.
Stay Ahead.

$St. Lucia, an island in the British West Indies, needed a focused brand that aligned with the government\'s economic priorities. More +About this project see more +$
A Discerning Destination Comes of Age
St. Lucia, an island in the British West Indies, needed a focused brand that aligned with the government's economic priorities. More +About this project see more +
Life in a Different Light
In 2003, the Australian government committed more than AU$350 million over four years to promote Brand Australia around the world. More +About this project see more +
$What\'s next for the fifth most recognized brand in the world? More +About this project see more +$
Leap ahead
What's next for the fifth most recognized brand in the world? More +About this project see more +
Elevating Coffee to Luxury
The longtime partner of FutureBrand, Nestlé approached us to help them upgrade their Nespresso coffee system to a luxury brand. More +About this project see more +
$Air Canada, seeking to open a new chapter in the airline\'s history and energize its brand, hired FutureBrand to create a new design for its aircraft livery and cabin interiors. More +About this project see more +$
An Identity in Motion
Air Canada, seeking to open a new chapter in the airline's history and energize its brand, hired FutureBrand to create a new design for its aircraft livery and cabin interiors. More +About this project see more +

Team Malaria No More – October 2011

In our continued partnership with Malaria No More, we are delighted to have a FutureBrand representative running the ING New York Marathon for another year on behalf on Malaria No More.

Jeffrey Stasz of FutureBrand New York took some time out of his training schedule to talk to us about his preparations for the race and what Malaria No More means to him. Read More +

October 2011 TWITTER + SEND +
Welcome to the 7th year of CBI – November 2011

(CBI), our global study of country brand strength.

The 2011-2012 CBI documents perceptions around 113 nations, and is based on more interviews, insights and information than any other study of its kind. Read More +

November 2011 TWITTER + SEND +
The CEO view: Elevating the mood of a nation – January 2012

The beginning of a New Year always brings a unique blend of optimism, scepticism and hope, and this New Year is no different.

Scepticism has been delivered by the continuing economic crisis, with projections of another trying year financially and economically, but as ever there is always optimism and hope that things will soon get better and that each country will dig deep and prevail. Read More +

January 2012 TWITTER + SEND +

what we do +

Services to help your brand stay ahead

FutureBrand’s commitment to excellence is manifested in how we work, how we think and how we organize. Building powerful brands requires a careful blend of skills and disciplines. Whether measuring actual and potential brand value, defining breakthrough brand strategies, or creating powerful brand designs, FutureBrand services cover everything a brand needs to stay ahead.

fblog +

DISRUPTIVE INNOVATION: How Marketing Reached Its Sell-By Date and What’s Next
Marc Mathieu, Unilever’s Senior Vice-President of Marketing recently noted, in what sounds very much like a call to arms to his industry, that: “The birth of marketing was all about improving peop... Read More +
Jon.Tipple Wednesday 23rd May 2012 | 9:01 TWITTER + SEND +
The Power of the Internet and a Belief in Peace
This website deserves a mention, for using all of the techniques of branding and personal engagement to rally people to a cause, the cause of PEACE! What better way to work towards guaranteeing a war-... Read More +
Chris Nurko Thursday 17th May 2012 | 11:11 TWITTER + SEND +
Visualizing a more positive future.
Behavioural economics researchers have shown that we find it hard to make sacrifices today that benefit us tomorrow. In his recent TED talk Daniel Goldstein shows how this has a profound impact on imp... Read More +
Tom Adams Friday 11th May 2012 | 11:03 TWITTER + SEND +

twitter +

FutureBrand: Great ticket comments on CR, many make the point brand id is more than just the logo, its the sum of the whole partshttp://ow.ly/b5X0e ^MB

07:34am • 23 May 2012

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