FutureBrand

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$FutureBrand\'s 7th Annual Country Brand Index is here. Download the full report here. More +$
Welcome to the 7th year of CBI
FutureBrand's 7th Annual Country Brand Index is here. Download the full report here. More +
Premium Banking Brought to Life
Barclays needed to up its game in terms of its branch environment, services and products in order to deliver an extraordinary banking experience. More +About this project see more +
$Not content with their financial and operational success, the airline\'s future goal is to become Latin America\'s leading regional carrier and one of the world\'s ten best airlines. More +About this project see more +$
The Star of the Latin American Skies
Not content with their financial and operational success, the airline's future goal is to become Latin America's leading regional carrier and one of the world's ten best airlines. More +About this project see more +
Creating a Sense of Pride
FutureBrand in partnership with McCann Erickson sought to build on the current campaign by providing for greater ‘stand-out’ and consistency in output. More +About this project see more +
Refreshing the visual identity of the bread
One of Barilla’s leading brands, Mulino Bianco, has been offering biscuits, cakes, snacks and breads for over 30 years now. More +About this project see more +

The CEO view: Elevating the mood of a nation – January 2012

The beginning of a New Year always brings a unique blend of optimism, scepticism and hope, and this New Year is no different.

Scepticism has been delivered by the continuing economic crisis, with projections of another trying year financially and economically, but as ever there is always optimism and hope that things will soon get better and that each country will dig deep and prevail. Read More +

January 2012 TWITTER + SEND +
Welcome to the 7th year of CBI – November 2011

(CBI), our global study of country brand strength.

The 2011-2012 CBI documents perceptions around 113 nations, and is based on more interviews, insights and information than any other study of its kind. Read More +

November 2011 TWITTER + SEND +
Team Malaria No More – October 2011

In our continued partnership with Malaria No More, we are delighted to have a FutureBrand representative running the ING New York Marathon for another year on behalf on Malaria No More.

Jeffrey Stasz of FutureBrand New York took some time out of his training schedule to talk to us about his preparations for the race and what Malaria No More means to him. Read More +

October 2011 TWITTER + SEND +

what we do +

Services to help your brand stay ahead

FutureBrand’s commitment to excellence is manifested in how we work, how we think and how we organize. Building powerful brands requires a careful blend of skills and disciplines. Whether measuring actual and potential brand value, defining breakthrough brand strategies, or creating powerful brand designs, FutureBrand services cover everything a brand needs to stay ahead.

fblog +

Best thing since sliced bread?
It’s rare to witness the demise of a truly iconic brand. Yet this week comes news of not one but three brands that can claim this status staring into the abyss. First we have Hostess Brands, th... Read More +
David Lowings Monday 16th January 2012 | 7:37 TWITTER + SEND +
Santa doesn’t ‘do’ poor countries
I came across this ad for Unicef in Sweden on Ad Week: www.youtube.com/watch?v=ZF3Aqdbruy8 It’s made by Swedish agency Forsman & Bedenfors, and is obviously intended to shock. We see a cuddly, ... Read More +
David Lowings Monday 19th December 2011 | 9:26 TWITTER + SEND +
Guest Blog: The lost Coffee Culture…High Street Coffee brands need to reinvent themselves…
Coffee Brands have come a long way in the past 20 years, and not necessarily for the better. There are many players in the coffee market that can be found dwelling on street corners and in shopping ma... Read More +
Osman Siddiqui Friday 16th December 2011 | 7:13 TWITTER + SEND +

twitter +

FutureBrand: RT @mrmprinceton: Nice post from fellow @mccann_wg shop @FutureBrand It's very clear, "there is nothing more risky than not innovating."...

08:05am • 27 January 2012

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