We create a more
positive future.

How does future value get created?

We unite experts in strategy, design, innovation and experience, who work together across five continents to harness the power of brand for growth.

This question also underpins our purpose, which is to create a more positive future, and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999. We are the creative future company.

Our Team

Patrick Smith
Patrick Smith
Global CEO
FutureBrand
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Christopher Nurko
Christopher Nurko
Global Chairman
FutureBrand
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Susie Hunt
Susie Hunt
Chairman of FutureBrand Asia Pacific
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Tom Adams
Tom Adams
Global Head of Strategy
FutureBrand
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Elisa Jagerson
Elisa Jagerson
CEO, Speck Design
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Shane Greeves
Shane Greeves
Global Creative Director
FutureBrand
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Nick Sykes
Nick Sykes
CEO FutureBrand London, President EMEA
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Jim Lowell
Jim Lowell
President, FutureBrand America
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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George Gottl
George Gottl
CEO & Co-Founder, UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-founder, UXUS
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Vanessa Valian
Vanessa Valian
Global Human Resources Director, FutureBrand
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Our Values

Creative

We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.

Adaptable

We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.

Positive

We are optimists. We value truth and ideas that create affinity, benefit and advocacy.

Entrepreneurial

We are imaginative, take initiative and risks in order to create better results.

Our company structure and careers

We are part of IPG

FutureBrand is proud to be part of the Interpublic Group of companies (IPG) - a global leader in marketing solutions.

We are a diverse team

We unite leading brand experience thinkers. Separately, they draw on cutting edge expertise in digital, retail, hospitality and product design to address a focused challenge – from digital transformation to retail reinvention or product innovation. 

Together, we make brand experiences for a more connected future:

Brand experience with a digital focus

Brand experience with a retail & hospitality focus

 Brand experience with a product design and innovation focus